This is a very powerful question. I think about it often. It holds me accountable for my actions. Well at least it does most of the time.... :)
How would you answer this question? Do you want people to think you are kind? Thoughtful? A hard worker? Fun to be around? A go-getter? It is important to determine what we want to be known for, because we can use it to guide our actions and behavior each day. I encourage you to identify your list and write it down.
Now, I implore you to go a step further and ask yourself, "Are my actions and attitude consistent with what I want to be known for?" I think we can all answer the first question fairly quickly, but when we sit back and reflect on our behavior and interactions with others, are we living our life in a way that is aligned with what we want to be known for? If you were to poll the people you interact with the most, would they use the same words to describe you that you think they would? This takes a good bit of self-awareness to really be honest with yourself here.
I will personally admit that while I strive to be the best version of myself each and every day, the reality is I fall short. I am human; we all are. I know I am not going to get it right every time, but I do acknowledge when I have had a bad day and behaved in a way that isn't aligned with my purpose and truth. I admit it, and apologize when I need to. Again, it's not about trying to achieve perfection, it's about learning to be self-aware of your actions, taking responsibility for them, and understanding how they impact other people's perception of you.
We never know how much time we have left on this earth to define and develop our brand, and what we want to be known for. I encourage you to answer this question for yourself, write it down, and read it every morning. Remind yourself that every interaction you will have today is going to impact your brand and other people's perception of who you are. What brand are you creating?